Entrepreneurial Marketing
COM1MN102 - Entrepreneurial Marketing study notes and resources. Browse module-wise notes, preview available PDF resources, and use the related links on this page to move between nearby subjects and study guides.
Chapter Wise Notes
About This Subject
Entrepreneurial Marketing (Course Code: COM1MN102) is a specialized minor course for B.Com Semester 1 students under the Calicut University FYUGP 2026 curriculum. This subject addresses how early-stage ventures, startups, and resource-constrained small businesses market products without large corporate advertising budgets. Students learn guerrilla marketing, viral marketing, social media acquisition, influencer collaboration, and bootstrap customer retention. The syllabus explores customer discovery, niche market positioning, dynamic pricing, lean marketing experimentation, and digital sales funnels.
Key Topics Covered
- Entrepreneurial marketing concept: differences between traditional corporate marketing and startup marketing
- Resource constraints in small ventures and the role of innovation, agility, and proactiveness
- Customer discovery interviews, minimum viable product (MVP) feedback, and market positioning
- Guerrilla marketing: low-cost unconventional tactics, viral campaigns, and experiential marketing
- Digital entrepreneurial marketing: organic social media growth, SEO basics, and content marketing
- Influencer partnerships, micro-influencers, and community-driven brand advocacy
- Startup pricing strategies: penetration, freemium, value-based, and cost-plus models
- Customer acquisition cost (CAC) versus customer lifetime value (LTV) metrics
Learning Outcomes
- Differentiate entrepreneurial marketing from conventional corporate marketing strategies.
- Design low-cost guerrilla and digital marketing campaigns for resource-constrained startups.
- Conduct customer discovery interviews and position products in specialized market niches.
- Develop agile pricing models tailored for new product launches and market entry.
- Calculate and evaluate key marketing performance metrics including CAC and LTV.
Exam Preparation Tips
Highlight the differences between traditional marketing and entrepreneurial marketing in tabular form. Be prepared with real-world startup campaign examples (guerrilla, viral, social media). Know the definitions of CAC, LTV, MVP, and freemium pricing for short-answer questions.
Frequently Asked Questions
What is Entrepreneurial Marketing about?
It covers low-cost startup marketing, guerrilla strategies, viral campaigns, digital funnels, and lean customer acquisition.
Which semester includes COM1MN102?
It is a minor paper in B.Com Semester 1 under Calicut University FYUGP 2026.
Where can I find notes for Entrepreneurial Marketing?
Module lecture summaries and PDF downloads are available on DegreeLive.
Related Subjects
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