Digital Marketing for Business
Leveraging digital channels for business growth. Browse module-wise notes, preview available PDF resources, and use the related links on this page to move between nearby subjects and study guides.
Chapter Wise Notes
About This Subject
Digital Marketing for Business is a key Semester 1 course for BBA students under the Calicut University FYUGP 2024 curriculum. This subject covers how companies use digital channels to reach customers and promote brands. Students study SEO, SEM, social media marketing, email marketing, and web analytics. This course is essential for understanding how to design and evaluate digital marketing campaigns in modern business.
Key Topics Covered
- Introduction to digital marketing and online channels
- Social media marketing strategies and content creation
- SEO and SEM essentials for search visibility
- E-mail marketing campaigns and list management
- Digital analytics and performance measurement
Learning Outcomes
- Understand the scope of digital marketing channels.
- Plan and execute social media and email marketing campaigns.
- Apply basic SEO and SEM techniques to improve search rankings.
- Analyze digital metrics to measure campaign performance.
Exam Preparation Tips
Study the differences between organic SEO and paid SEM. Understand the AIDA model in digital contexts and know the metrics used to measure campaign success.
Frequently Asked Questions
What is this subject about?
It covers digital channels, social media, SEO, SEM, email marketing, and web analytics.
Which semester includes this subject?
It is taught in BBA Semester 1 under the current Calicut University FYUGP syllabus.
How many modules are included?
There are 4 modules covering digital channels, social media, search engine essentials, and email campaigns.
Related Subjects
Explore notes for other subjects in Semester 1 of BBA: